Connecticut HB 5343: AN ACT CONCERNING THE REPORTING OF ADVERTISING PURCHASED BY THE STATE.

Bill Text

House Bill No. 5343 
 
Public Act No. 26-140 
 
 
AN   ACT   CONCERNING   THE   REPORTING   OF   ADVERTISING 
PURCHASED BY THE STATE. 
Be  it  enacted  by  the  Senate  and  House  of  Representatives  in  General 
Assembly convened: 
 
Section  1.  (NEW)  (Effective July  1,  2026)  (a)  As  used  in  this  section, 
"state  agency"  means  any  department,  board,  council,  commission  or 
other executive branch agency of state government, but does not include 
the constituent units, as defined in section 10a-1 of the general statutes. 
(b)  Not  later  than  November  1,  2026,  and  annually  thereafter,  each 
state  agency  shall  provide  a  summary  of  all  advertising  purchased  by 
such  state  agency  during  the  preceding  fiscal  year,  including  the 
amounts  spent  and  any  information  specified  in  subsection  (c)  of  this 
section, to the Commissioner of Administrative Services, in a form and 
manner prescribed by the commissioner. 
(c)  Not  later  than  January  1,  2027,  and  annually  thereafter,  the 
Commissioner   of   Administrative   Services   shall,   within   available 
appropriations,  submit  a  report,  in  accordance  with  the  provisions  of 
section 11-4a of the general statutes, to the joint standing committee of 
the   General   Assembly   having   cognizance   of   matters   relating   to 
government    administration.    The    report    shall    summarize    any 
advertising purchased by state agencies during the preceding fiscal year 

House Bill No. 5343 
 
Public Act No. 26-140 2 of 3 
 
and  the  amounts  spent  by  such  agencies  on  such  advertising,  as 
reported to the commissioner pursuant to subsection (b) of this section, 
organized  in  the  following  categories:  (1)  The  overall  advertising 
spending by each state agency, (2) the names of each advertising vendor 
that received individual advertising contracts from a state agency and 
the amount of such contract, (3) the method of advertising, categorized 
by media type, including, but not limited to, Internet search platforms, 
national news outlets, digital platforms and local news outlets, and (4) 
the general subject matter of the advertising. 
(d)  The  commissioner  shall  accept  any  volunteer  assistance  from 
institutions of higher education in the state or other neutral third parties 
with  relevant  expertise  to  assist  the  state  agencies  to  report  the  data 
provided to the commissioner pursuant to this section and to produce 
such report. 
Sec.  2.  (NEW)  (Effective July  1,  2026)  Not  later  than  January  1,  2027, 
and annually thereafter, the chancellor of the Connecticut State Colleges 
and  Universities  and  the  president  of  The  University  of  Connecticut 
shall,   within   available   appropriations,   each   submit   a   report,   in 
accordance with the provisions of section 11-4a of the general statutes, 
to  the  joint  standing  committee  of  the  General  Assembly  having 
cognizance of matters relating to government administration. Each such 
report  shall  summarize  the following  information  for  the  preceding 
fiscal  year  for  advertising  purchased  centrally  through  the  offices  of 
communications at the Connecticut State Colleges and Universities and 
The University of Connecticut: (1) The total cost of advertising spent; (2) 
the  names  of  each  advertising  vendor  paid  more  than  fifty  thousand 
dollars;  (3)  the  method  of  advertising,  categorized  by  media  type, 
including,  but  not  limited  to,  Internet  search platforms,  national  news 
outlets,  digital  platforms  and  local  news  outlets;  and  (4)  the  general 
subject matter of the advertising. 
 

House Bill No. 5343 
 
Public Act No. 26-140 3 of 3 
 
 
 
Governor's Action: 
Approved June 4, 2026