Florida HB 1499: Pricing Based on Collection of Consumer Information

Bill Text

HB 1499 2026

CODING: Words stricken are deletions; words underlined are additions.
hb1499-00
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S

A bill to be entitled 1
An act relating to pricing based on collection of 2
consumer information; providing a short title; 3
creating s. 501.003, F.S.; providing definitions; 4
declaring unlawful any act or practice of surveillance 5
pricing; providing applicability; providing 6
exceptions; requiring certain individuals who 7
advertise, promote, label, or publish a statement, 8
display, image, offer, or announcement of surveillance 9
pricing to include a specified clear and conspicuous 10
disclosure with such statement, display, image, offer, 11
or announcement; providing penalties; providing 12
construction; prohibiting a person from requiring 13
consumers to waive certain rights or refusing a 14
consumer access to goods and services under certain 15
conditions; declaring any such waiver void; providing 16
an effective date. 17
18
Be It Enacted by the Legislature of the State of Florida: 19
20
Section 1. This act may be cited as the "Florida Consumer 21
Privacy Act." 22
Section 2. Section 501.003, Florida Statutes, is created 23
to read: 24
501.003 Florida Consumer Privacy Act.— 25

HB 1499 2026

CODING: Words stricken are deletions; words underlined are additions.
hb1499-00
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S

(1) As used in this section, the term: 26
(a) "Collects," "collected," or "collection" means buying, 27
renting, gathering, obtaining, receiving, or accessing any 28
personal information relating to a consumer by any means. The 29
term includes receiving information from the consumer, either 30
actively or passively, or by observing the consumer's behavior. 31
(b) "Consumer" means an individual who obtains, maintains, 32
uses, purchases, leases, or receives goods, services, real 33
property, or personal property or the representative of such 34
individual. 35
(c) "Covered information" means aggregate personal 36
information. 37
(d) "Personal information" means information that 38
identifies, relates to, describes, is reasonably capable of 39
being associated with, or could reasonably be linked, directly 40
or indirectly, with a particular consumer or household. 41
1. The term includes, but is not limited to, the following 42
if it identifies, relates to, describes, is reasonably capable 43
of being associated with, or could be reasonably linked, 44
directly or indirectly, with a particular consumer or household: 45
a. An identifier such as a real name, an alias, a postal 46
address, a unique personal identifier, an online identifier, an 47
Internet Protocol address, an e-mail address, an account name, a 48
username, a social security number, a driver license number, a 49
passport number, a customer identifier, an advertising 50

HB 1499 2026

CODING: Words stricken are deletions; words underlined are additions.
hb1499-00
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S

identifier, or other similar identifier. 51
b. Commercial information, including records of personal 52
property, products or services purchased, obtained, or 53
considered, or other purchasing or consuming histories or 54
tendencies. 55
c. Biometric data, health information, or genetic 56
information. 57
d. Internet or other electronic network activity 58
information, including, but not limited to, browsing history, 59
search history, cookies, and information regarding a consumer's 60
interaction with a website, an application, a product, or an 61
advertisement, whether obtained directly or through a third 62
party. 63
e. Geolocation data, including, but not limited to, data 64
tracked from a global positioning system or environmental 65
information about that location, such as a fire or storm that 66
may indicate heightened consumer needs based on an emergency 67
situation, not including cost differences based on objective 68
uniformly applied shipping costs, or any applicable taxes or 69
tariffs for various locations. 70
f. Audio, electronic, visual, thermal, olfactory, or 71
similar information. 72
g. Professional or employment-related information. 73
h. Hardware information or hardware state of the online 74
device, such as battery life, the number of wireless 75

HB 1499 2026

CODING: Words stricken are deletions; words underlined are additions.
hb1499-00
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S

connections, device age, or similar data, including increasing 76
the price based on the payment information, such as the use of a 77
specific debit or credit card, virtual wallet, bank transaction, 78
such as a wire transfer or automated clearing house, or other 79
payment, unless the price difference is based on a specific 80
objective and uniformly applied transaction fee, which can vary 81
based on the costs associated with the transaction. This sub-82
subparagraph does not prohibit the