New Jersey A 4666: Permits certain for-profit movie theaters to sell alcoholic beverages under specified conditions.*

Bill Text

A4666 3R 

[Third Reprint]

ASSEMBLY, No. 4666 

STATE OF NEW JERSEY

222nd LEGISLATURE

� 

INTRODUCED MARCH 10, 2026

Sponsored by:

Assemblyman� CLINTON CALABRESE

District 36 (Bergen and Passaic)

Assemblywoman� MAUREEN ROWAN

District 2 (Atlantic)

Assemblyman� CODY D. MILLER

District 4 (Atlantic, Camden and Gloucester)

Co-Sponsored by:

Assemblywomen Morales, Haider, Bagolie, Collazos-Gill, 
Murphy, Assemblyman Walker, Assemblywomen Brennan and Lopez

SYNOPSIS

���� Permits certain for-profit movie theaters to sell 
alcoholic beverages under specified conditions.

CURRENT VERSION OF TEXT 

���� As reported by the Assembly Appropriations Committee 
on June 23, 2026, with amendments.

�� 

An Act concerning alcoholic beverage licenses and 
supplementing Title 33 of the Revised Statutes.

���� Be It 
Enacted by the Senate and General Assembly of 
the State of New Jersey:

����� 3[1.� �a.� The 
governing board or body of any municipality, upon the approval of the Director 
of the Division of Alcoholic Beverage Control, may issue a plenary retail 
consumption license to a for-profit entity that regularly operates a motion 
picture exhibition facility 1[, primarily 
for the showing of first-run motion pictures,]1 
for which admission is charged.

���� b.��� A license issued 
pursuant to this section shall be used only in connection with a 1[premises that 
is primarily used for the showing of first-run motion pictures] qualifying 
motion picture exhibition facility as defined in subsection h. of this section1.

���� c.���� The license shall 
authorize the sale of alcoholic beverages by the for-profit entity who has been 
approved pursuant to procedures established by the Division of Alcoholic 
Beverage Control for consumption on the licensed premises:

���� (1)�� during the two hours 
immediately preceding the showing of first-run motion pictures; and 

���� (2)�� during 1[the showing of 
first-run motion pictures] 
scheduled motion picture exhibitions conducted at the licensed 
premises in connection with the operation of the qualifying motion picture 
exhibition facility1. 

���� d.��� Application for the 
initial issuance and renewal of each license shall be made to the municipal 
governing 2board 
or2 
body on an annual basis.� Except as provided in subsection e. of this section, 
the fee for the initial issuance of the license shall be 1[at least]1 
$210,000.� One-third of the initial issuance fee for the license shall be paid 
upon the issuance of the license, one-third of the fee shall be paid nine 
months from the date of the issuance of the license, and one-third of the fee 
shall be paid 18 months from the date of the issuance of the license.� 

���� e.���� If 10 percent of the 
alcoholic beverages sold by a motion picture exhibition facility are produced 
by holders of a limited brewery license, restricted brewery license, farm 
brewery license, plenary winery license, farm winery license, cidery and 
meadery license, craft distillery license, or historic distillery license 
pursuant to R.S.33:1-10, 2a governing board or body of a municipality and a 
motion picture exhibition facility may negotiate2 the fee for the initial issuance of a license 
issued pursuant to this section 2[shall be 
$150,000] , provided that the fee shall not exceed 
$210,0002.

���� f.���� A license issued 
pursuant to this section shall 1[not be 
transferred for use in connection with any premises other than a premises that 
is operated as a motion picture exhibition facility located within the same 
location or any adjacent premises operated by the licensee] remain 
appurtenant to the qualifying motion picture exhibition facility for which it 
is issued and shall not be transferred, assigned, sold, pledged, or otherwise 
used in connection with any other premises or business operation.� The license 
may be used only in connection with the qualifying motion picture exhibition 
facility operated by the licensee.� Upon permanent cessation of qualifying 
motion picture exhibition operations at the licensed premises, the license 
shall immediately expire1.

���� g.��� A license issued under 
the provisions of this section shall not be counted in determining the number 
of licenses under P.L.1947, c.94 (C.33:1-12.13 et seq.) or under P.L.1968, 
c.277 (C.40:48-2.40 et seq.).� 

���� h.��� For the purposes of this 
section:

���� �First-run motion picture� 
means an audiovisual work consisting of a series of related images that, when 
shown in succession, impart an impression of motion, together with accompanying 
sounds, if any, that is 1[exclusively 
and]1 
newly released for 1commercial1 
theatrical exhibition 1[, and is shown 
in a movie picture exhibition facility during its initial exhibition period] to the 
general public and exhibited during its initial commercial release period1. 

���� �For-profit entity� means any 
corporation, company, partnership, sole proprietorship, person or entity owning 
10 percent or more of