New York A 10561: Enacts the "stopping abuse and fraud enabled by (SAFE) platforms act"

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A10561 Summary:

BILL NOA10561 

&nbsp

SAME ASSAME AS S09417

&nbsp

SPONSORBores

&nbsp

COSPNSR

&nbsp

MLTSPNSR

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Add Art 48 §§1705 - 1714, Gen Bus L

&nbsp

Enacts the "stopping abuse and fraud enabled by (SAFE) platforms act"; requires a mechanism for users to report fraudulent content; prohibits platforms recommending, promoting, curating, prioritizing, or displaying fraudulent content for delivery to a user if it knows or has reason to know that the content is fraudulent.

Go to top A10561 Actions:

BILL NOA10561 

&nbsp

03/13/2026referred to consumer affairs and protection

Go to topA10561 Committee&nbspVotes:

Go to topA10561 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topA10561 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 10561

 IN ASSEMBLY

 March 13, 2026
 ___________

 Introduced by M. of A. BORES -- read once and referred to the Committee
 on Consumer Affairs and Protection

 AN ACT to amend the general business law, in relation to enacting the
 "SAFE platforms act"

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. This act shall be known and may be cited as the "stopping
 2 abuse and fraud enabled by (SAFE) platforms act".
 3 § 2. The general business law is amended by adding a new article 48 to
 4 read as follows:
 5 ARTICLE 48
 6 SAFE PLATFORMS ACT
 7 Section 1705. Definitions.
 8 1706. Prohibitions.
 9 1707. Mechanisms to prevent fraud.
 10 1708. Know your customer requirements.
 11 1709. Consumer transparency.
 12 1710. Nondiscrimination.
 13 1711. Prohibition on dark patterns.
 14 1712. Exceptions.
 15 1713. Remedies.
 16 1714. Rulemaking authority.
 17 § 1705. Definitions. As used in this article, the following terms
 18 shall have the following meanings:
 19 1. "Advertiser" means any person or entity that pays a covered plat-
 20 form to display, promote, or otherwise disseminate content to users of
 21 such platform.
 22 2. "Consumer" or "consumer user" means a user in New York state on a
 23 covered platform that is acting neither as an operator of a covered
 24 platform nor as an advertiser on such platform.
 25 3. "Covered platform" means a social media platform as defined in
 26 subdivision five of section eleven hundred of this chapter that is
 27 accessed by or offered to a user as defined in subdivision eight of this
 28 section.

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD15173-02-6

 A. 10561 2

 1 4. "Fraud" means any representation, omission, or practice that:
 2 (a) is likely to mislead a consumer acting reasonably under the
 3 circumstances; and
 4 (b) is material to consumer decision-making.
 5 5. "Fraudulent content" means content that constitutes fraud as
 6 defined in subdivision four of this section.
 7 6. "Materially contribute" means encouraging or inducing an advertiser
 8 or user to develop or disseminate fraudulent content by means of conduct
 9 that goes beyond the provision of neutral tools by a covered platform to
 10 develop or disseminate such content.
 11 7. "Operator" means a person, business, or other legal entity who
 12 operates or provides a covered platform.
 13 8. "Purchase advertisements" means that an advertiser has paid a
 14 covered platform to display, promote, or otherwise disseminate content
 15 to users of such platform.
 16 9. "User" means a user of a covered platform in New York state that is
 17 not acting as an operator or agent or affiliate of such operator for a
 18 covered platform or any portion thereof.
 19 § 1706. Prohibitions. 1. No covered platform shall materially contrib-
 20 ute to the development of fraudulent content.
 21 2. No covered platform shall recommend, promote, curate, prioritize,
 22 or display fraudulent content for delivery to a user if it knows or has
 23 reason to know that the content is fraudulent.
 24 3. No covered platform shall fail to enforce such platform's published
 25 terms, policies, or community standards concerning fraudulent content
 26 where:
 27 (a) users reasonably relied on specific representations in such terms
 28 regarding fraud prevention, detection, or removal; or
 29 (b) such failure demonstrates s