New York A 9091: Requires search engines inform users when showing information which was generated using artificial intelligence

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A09091 Summary:

BILL NOA09091 

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SAME ASNo Same As

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SPONSORBrown K

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COSPNSRDeStefano

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MLTSPNSR

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Add §399-ss, Gen Bus L

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Requires search engines inform users when showing information which was generated using artificial intelligence.

Go to top A09091 Actions:

BILL NOA09091 

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09/12/2025referred to consumer affairs and protection

01/07/2026referred to consumer affairs and protection

05/05/2026held for consideration in consumer affairs and protection

Go to topA09091 Committee&nbspVotes:

Committee:CONSUMER AFFAIRS AND PROTECTION Chair:Rozic 
DATE:05/05/2026AYE/NAY:9/3 Action: Held for Consideration RozicAyeMikulinExcused

FallAyeMillerNay

GallagherAyeBlumencranzNay

RajkumarAyeDursoNay

ForrestAyeBolognaExcused

BoresExcused

LeeAye

AlvarezAye

CunninghamAye

TorresExcused

CarrollAye

Go to topA09091 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topA09091 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 9091

 2025-2026 Regular Sessions

 IN ASSEMBLY

 September 12, 2025
 ___________

 Introduced by M. of A. K. BROWN -- read once and referred to the Commit-
 tee on Consumer Affairs and Protection

 AN ACT to amend the general business law, in relation to requiring
 search engines inform users when showing information which was gener-
 ated using artificial intelligence

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. The general business law is amended by adding a new section
 2 399-ss to read as follows:
 3 § 399-ss. Artificial intelligence disclosure. 1. As used in this
 4 section, the term "artificial intelligence" means a machine-based system
 5 that can, for a given set of human-defined objectives, make predictions,
 6 recommendations, or decisions influencing real or virtual environments,
 7 and that uses machine- and human-based inputs to perceive real and
 8 virtual environments, abstract such perceptions into models through
 9 analysis in an automated manner, and use model inference to formulate
 10 options for information or action.
 11 2. Where a search engine displays information which was generated by
 12 artificial intelligence, the search engine shall in clear, plain
 13 language in the same font size as such information, inform the user that
 14 such information was generated by artificial intelligence:
 15 (a) directly above such information; and
 16 (b) as a watermark across such information.
 17 3. Any violation of this section shall be punishable by a civil penal-
 18 ty not to exceed five thousand dollars.
 19 § 2. This act shall take effect on the ninetieth day after it shall
 20 have become a law.

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD13678-02-5

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