New York S 10092: Enacts the "no gambling ads for kids act"

Bill Text

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 Speaker Carl E. Heastie

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S10092 Summary:

BILL NOS10092 

&nbsp

SAME ASSAME AS A10712

&nbsp

SPONSORBROUK

&nbsp

COSPNSRRHOADS, SKOUFIS

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MLTSPNSR

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Add §396-kkk, Gen Bus L

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Enacts the "no gambling ads for kids act" under which certain covered platforms and social media platforms are prohibited from advertising a service permitting gaming-related gambling, predictive market wagering, online sweepstakes gaming, sports-related gambling, and/or traditional online gambling to minors.

Go to top S10092 Actions:

BILL NOS10092 

&nbsp

04/28/2026REFERRED TO INTERNET AND TECHNOLOGY

06/01/2026COMMITTEE DISCHARGED AND COMMITTED TO RULES

06/01/2026ORDERED TO THIRD READING CAL.1505

06/01/2026PASSED SENATE

06/01/2026DELIVERED TO ASSEMBLY

06/01/2026referred to consumer affairs and protection

Go to topS10092 Committee&nbspVotes:

Go to topS10092 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topS10092 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 10092

 IN SENATE

 April 28, 2026
 ___________

 Introduced by Sen. BROUK -- read twice and ordered printed, and when
 printed to be committed to the Committee on Internet and Technology

 AN ACT to amend the general business law, in relation to enacting the
 "no gambling ads for kids act"

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. Short title. This act shall be known and may be cited as
 2 the "no gambling ads for kids act".
 3 § 2. The general business law is amended by adding a new section 396-
 4 kkk to read as follows:
 5 § 396-kkk. Unlawful gambling advertisements for minors. 1. For the
 6 purposes of this section, the following terms shall have the following
 7 meanings:
 8 (a) "Add-on transaction" means a payment made to the operator of a
 9 covered platform of either money or an in-game proxy for money, includ-
 10 ing but not limited, to virtual currency which can be purchased with
 11 money that:
 12 (i) unlocks a feature of the product; or
 13 (ii) adds to or enhances the entertainment value of the product.
 14 (b) "Covered platform" means a public or semi-public website, online
 15 service, online application, or mobile application that allows users to
 16 construct a public or semi-public profile for the purposes of using such
 17 website, service, online or mobile application. The term "covered plat-
 18 form" may include a social gaming platform.
 19 (c) "Loot box" means an add-on transaction to a covered platform that
 20 through a process of total or partial randomization:
 21 (i) unlocks a feature of the product;
 22 (ii) enhances the entertainment value of the product; or
 23 (iii) allows the user to make one or more additional add-on trans-
 24 actions that such user could not have made without making the first
 25 add-on transaction and the content of which is unknown to the user until
 26 after such user has made the first add-on transaction.
 27 (d) "Minor" means an individual less than eighteen years of age
 28 located in the state of New York.

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD15219-01-6

 S. 10092 2

 1 (e) "Online gaming-related gambling" means activities that occur with-
 2 in video game environments or involve game-related items and currency,
 3 including but not limited to:
 4 (i) exchanging real money for random, chance-based rewards in games,
 5 such as loot boxes and other add-on transactions; and
 6 (ii) trading or betting using in-game items acquired with real money,
 7 such as buying and trading skins or other pay-to-win microtransactions.
 8 (f) "Online sweepstakes gaming" means a game, contest, or promotion
 9 meeting all of the following conditions:
 10 (i) available on the internet or accessible on a mobile phone, comput-
 11 er terminal, or similar device;
 12 (ii) utilizes a dual-currency system of payment that allows a user to
 13 play or participate with direct consideration or indirect consideration,
 14 and for which the user playing or participating may become eligible for
 15 a prize, award, cash, or cash equivalents or a chance to win a prize,
 16 award, cash, or cash equivalents; and
 17 (iii) simulates gambling, which, for purposes of