Illinois SB 3353: DIGITAL AD TAX ACT

Status: Added as Co-Sponsor Sen. David Koehler (as of 2026-05-12)

State: Illinois · Session: 104th · Bill: SB 3353

Sponsors: Robert Peters, Adriane Johnson, David Koehler, Emil Jones, III, Graciela Guzmán, Javier L. Cervantes, Karina Villa, Lakesia Collins, Mark L. Walker, Mattie Hunter, Mike Simmons, Rachel Ventura, Ram Villivalam, Willie Preston

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104TH GENERAL ASSEMBLY 
State of Illinois 
2025 and 2026
SB3353

Introduced 2/4/2026, by Sen. Robert Peters 

SYNOPSIS AS INTRODUCED:

New Act

 Creates the Digital Advertising Tax Act. Imposes a tax on the portion of a person's annual gross revenue that is derived from digital advertising services in the State if the person's total revenue derived from digital advertising in the State exceeds $150,000,000. Provides that the tax is imposed at the rate of 10% of the annual gross revenues derived from digital advertising services in the State. Effective immediately.

LRB104 19853 HLH 33303 b

A BILL FOR

SB3353LRB104 19853 HLH 33303 b

1 AN ACT concerning revenue.

2 Be it enacted by the People of the State of Illinois, 

3represented in the General Assembly:

4 Section 1. Short title. This Act may be cited as the 

5Digital Advertising Tax Act.

6 Section 2. Findings and intent. The General Assembly finds 

7and declares the following:

8 (1) Many goods and services that have been 

9 traditionally subject to Illinois State and local use and 

10 occupation taxes have avoided taxation in the digital era. 

11 Many digital transactions are harder to bring into the 

12 sales tax base because, instead of paying a monetary fee, 

13 customers sometimes barter their personal information for 

14 access to digital platforms. This personal information is 

15 in turn sold for use in targeted advertisements on digital 

16 platforms.

17 (2) The value of the consumption provided by digital 

18 platforms is typically greater as the size of the network 

19 is greater. The General Assembly finds that the 

20 consumption value provided by networks of a small size is 

21 negligible, especially when compared to the compliance 

22 burden that

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