Illinois HB 5323: MR/DD COMM CARE ADVISORY BD

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104TH GENERAL ASSEMBLY 
State of Illinois 
2025 and 2026
HB5323

Introduced 2/10/2026, by Rep. Abdelnasser Rashid 

SYNOPSIS AS INTRODUCED:

New Act

815 ILCS 505/2MMMM new

 Amends the Personalized Algorithmic Pricing Disclosure Act. Provides that any entity that sets the price of goods or services using personalized algorithmic pricing, and that directly or indirectly advertises, promotes, labels, or publishes a statement, display, image, offer, or announcement of personalized algorithmic pricing to a consumer, using personal data specific to the consumer, shall include a specified disclosure. Sets forth exceptions to the provision. Provides that a violation of the Act constitutes an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change. Effective immediately.

LRB104 17898 SPS 31334 b

A BILL FOR

HB5323LRB104 17898 SPS 31334 b

1 AN ACT concerning business.

2 Be it enacted by the People of the State of Illinois, 

3represented in the General Assembly:

4 Section 1. Short title. This Act may be cited as the 

5Personalized Algorithmic Pricing Disclosure Act.

6 Section 5. Definitions. As used in this Act:

7 "Algorithm" means a computational automated process that 

8uses a set of rules to define a sequence of operations.

9 "Clear and conspicuous disclosure" means disclosure in the 

10same medium as, and provided on, at, or near and 

11contemporaneous with every advertisement, display, image, 

12offer, or announcement of a price for which notice is 

13required, using lettering and wording that is easily visible 

14and understandable to the average consumer.

15 "Consumer" means a natural person in this Stat