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 Bill Text - AB-1991 Alcoholic beverages: market research study: taste testing.

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 |Add To My Favorites |Track Bill | Version: 06/24/26 - Amended Senate
 06/16/26 - Amended Senate
 03/09/26 - Amended Assembly
 02/17/26 - Introduced

 AB-1991 Alcoholic beverages: market research study: taste testing.(2025-2026)

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 Date Published: 06/24/2026 09:00 PM

AB1991:v96#DOCUMENTBill Start

 Amended
 IN 
 Senate
 June 24, 2026

 Amended
 IN 
 Senate
 June 16, 2026

 Amended
 IN 
 Assembly
 March 09, 2026

 CALIFORNIA LEGISLATURE—
 2025–2026 REGULAR SESSION

 Assembly Bill

No. 1991

Introduced by Assembly Member Aguiar-Curry

February 17, 2026

An act to add and repeal Section 25600.01 to of the Business and Professions Code, relating to alcoholic beverages.

LEGISLATIVE COUNSEL'S DIGEST

AB 1991, as amended, Aguiar-Curry.
 Alcoholic beverages: market research study: taste testing.

Existing law, the Alcoholic Beverage Control Act, which is administered by the Department of Alcoholic Beverage Control, regulates the application for, and issuance and suspension of, alcoholic beverage licenses. The Alcoholic Beverage Control Act prohibits a licensee from giving a premium, gift, or free goods in connection with the sale and distribution of any alcoholic beverage, except as provided.

This bill would authorize a licensed winegrower, licensed beer manufacturer, licensed distilled spirits manufacturer, licensed craft distiller, licensed brandy manufacturer, licensed rectifier, or licensed wine rectifier to furnish tastes of alcoholic beverages as part of a bona fide market research study undertaken by or for the licensee for the sole purpose of measuring consumer perceptions with respect to the sensory characteristics of the
 alcoholic beverages. The bill would authorize the taste testing to be conducted in the state, subject to specified conditions, including that a taste testing participant is, among other things, encouraged to taste only enough alcoholic beverage product to formulate an opinion. including, among other things, prohibiting a taste testing participant from being provided more taste samples than is reasonably necessary to formulate an opinion related to the sensory characteristics of an alcoholic beverage.

This bill would repeal these provisions on January 1, 2032.

Digest Key

 Vote:
 MAJORITY 
 Appropriation:
 NO 
 Fiscal Committee:
 YES 
 Local Program:
 NO 

Bill Text

The people of the State of California do enact as follows:

SECTION 1.

 Section 25600.01 is added to the Business and Professions Code, to read:

25600.01.

 (a) For purposes of this section, the following definitions apply:

(1) “Appropriate training” means the Responsible Beverage Service (RBS) training course as defined in Section 25680.

(2) “Responsible persons” are individuals certified under an RBS training program, as described in Article 4 (commencing with Section 25680).

(b) A licensed winegrower, licensed beer manufacturer, licensed distilled spirits manufacturer, licensed craft distiller, licensed brandy manufacturer, licensed rectifier, or licensed wine rectifier may furnish tastes of
 alcoholic beverages as part of a bona fide market research study undertaken by or for the winegrower, beer manufacturer, distilled spirits manufacturer, craft distiller, brandy manufacturer, rectifier, or wine rectifier for the sole purpose of measuring consumer perceptions with respect to the sensory characteristics of the alcoholic beverages.

(c) The taste testing may be conducted in the state, subject to all of the following conditions:

(1) A licensed winegrower, licensed beer manufacturer, licensed distilled spirits manufacturer, licensed craft distiller, licensed brandy manufacturer, licensed rectifier, or licensed wine rectifier shall strictly adhere to all state, federal, and local statutory and regulatory provisions that apply to furnishing or consumption of an alcoholic
 beverage.

(2) (A) Only a responsible person qualified by appropriate training shall be employed to administer or assist with the taste testing.

(B) A responsible person, including an interviewer, shall be over at least 21 years of age.

(3) (A) A taste testing participant shall be both of the following:

(A)Over 21 be at least 21 years of age.

(B) Encouraged to taste only enough alcoholic beverage product to formulate an opinion. A taste testing participant shall not be provided more taste sam