New York S 10091: Enacts the "protecting our kids from gamification of gambling act"

Status: REFERRED TO INTERNET AND TECHNOLOGY (as of 2026-04-28)

State: New York · Session: 2025-2026 · Bill: S 10091

Sponsors: Samra Brouk

Bill Text

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S10091 Summary:

BILL NOS10091 

&nbsp

SAME ASSAME AS A10709

&nbsp

SPONSORBROUK

&nbsp

COSPNSR

&nbsp

MLTSPNSR

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Add §396-kkk, Gen Bus L

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Enacts the "protecting our kids from gamification of gambling act"; makes it unlawful for operators of social gaming platforms to provide a service to a minor user that allows online gaming-related gambling.

Go to top S10091 Actions:

BILL NOS10091 

&nbsp

04/28/2026REFERRED TO INTERNET AND TECHNOLOGY

Go to topS10091 Committee&nbspVotes:

Go to topS10091 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topS10091 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 10091

 IN SENATE

 April 28, 2026
 ___________

 Introduced by Sen. BROUK -- read twice and ordered printed, and when
 printed to be committed to the Committee on Internet and Technology

 AN ACT to amend the general business law, in relation to enacting the
 "protecting our kids from gamification of gambling act"

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. Short title. This act shall be known and may be cited as
 2 the "protecting our kids from gamification of gambling act".
 3 § 2. The general business law is amended by adding a new section 396-
 4 kkk to read as follows:
 5 § 396-kkk. Unlawful online gaming-related gambling for minors. 1.
 6 For the purposes of this section, the following terms shall have the
 7 following meanings:
 8 (a) "Add-on transaction" means a payment made to the operator of a
 9 social gaming platform of either money or an in-game proxy for money,
 10 including but not limited to, virtual currency which can be purchased
 11 with money that:
 12 (i) unlocks a feature of the product; or
 13 (ii) enhances the entertainment value of the product.
 14 (b) "Loot box" means an add-on transaction to a social gaming platform
 15 that through a process of total or partial randomization:
 16 (i) unlocks a feature of the product;
 17 (ii) enhances the entertainment value of the product; or
 18 (iii) allows the user to make one or more additional add-on trans-
 19 actions that such user could not have made without making the first
 20 add-on transaction and the content of which is unknown to the user until
 21 after such user has made the first add-on transaction.
 22 (c) "Minor" means an individual less than eighteen years of age
 23 located in the state of New York.
 24 (d) "Online gaming-related gambling" means activities that occur with-
 25 in video game environments or involve game-related items and currency,
 26 including but not limited to:
 27 (i) exchanging real money for random, chance-based rewards in games,
 28 such as loot boxes and other add-on transactions; and

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD15217-01-6

 S. 10091 2

 1 (ii) trading or betting using in-game items acquired with real money,
 2 such as buying and trading skins or other pay-to-win microtransactions.
 3 (e) "Operator" means any person, business, or other legal entity who
 4 operates or provides a social gaming platform.
 5 (f) "Pay-to-win microtransaction" means an add-on transaction to a
 6 social gaming platform that from the perspective of reasonable users of
 7 such social gaming platform is a game offering a scoring system, a set
 8 of goals to achieve, a set of rewards, or a sense of interactive
 9 progression through the social gaming platform's content including but
 10 not limited to narrative progression that:
 11 (i) eases a user's progression through content otherwise unavailable
 12 within the game without the purchase of such transaction; or
 13 (ii) assists a user in accomplishing an achievement within the game
 14 that can otherwise be accomplished without the purchase of such trans-
 15 action; or
 16 (iii) assists a user in receiving an award associated with the game
 17 that is otherwise unavailable in association with the game without the
 18 purchase of such transaction; or
 19 (iv) permits a user to continue to access content of the game that had
 20 previously been accessible to the user but has been made inaccessible
 21 after the expiration of a timer or a number of gameplay attempts; or
 22 (v

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