New York A 4002: Relates to enforcement of the freshwater wetland law

Bill Text

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A04002 Summary:

BILL NOA04002A

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SAME ASNo Same As

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SPONSORRosenthal

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COSPNSR

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MLTSPNSR

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Amd §§296 & 295, Exec L

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Prohibits discriminatory advertisement practices in relation to the sale or renting of housing; allows for the division of human rights to investigate such occurrences.

Go to top A04002 Actions:

BILL NOA04002A

&nbsp

01/30/2025referred to governmental operations

01/07/2026referred to governmental operations

01/09/2026amend and recommit to governmental operations

01/09/2026print number 4002a

Go to topA04002 Committee&nbspVotes:

Go to topA04002 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topA04002 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 4002--A

 2025-2026 Regular Sessions

 IN ASSEMBLY

 January 30, 2025
 ___________

 Introduced by M. of A. ROSENTHAL -- read once and referred to the
 Committee on Governmental Operations -- recommitted to the Committee
 on Governmental Operations in accordance with Assembly Rule 3, sec. 2
 -- committee discharged, bill amended, ordered reprinted as amended
 and recommitted to said committee

 AN ACT to amend the executive law, in relation to prohibiting the use of
 discriminatory advertisement practices in housing

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. Subdivision 2-a of section 296 of the executive law is
 2 amended by adding a new paragraph (c-2) to read as follows:
 3 (c-2) (1) To utilize any of the following techniques in targeting
 4 digital advertisements intended to promote, market, or offer housing
 5 opportunities, including rentals, sales, or lending-related services:
 6 targeting of advertisement audiences based on age, race, gender, or zip
 7 code, targeting by location with less than a fifteen-mile radius,
 8 targeting advertisements using categories referencing causes, organiza-
 9 tions, or public figures that relate to health, race or ethnicity, poli-
 10 tical affiliation, religion, or sexual orientation, and using tools that
 11 allow an advertiser to generate an advertisement audience that resembles
 12 the composition of a seed audience of users provided by the advertiser.
 13 It shall be further prohibited to use any digital advertisement target-
 14 ing technique that has the purpose or effect of discriminating against
 15 any person or group based on any protected characteristic listed under
 16 paragraph (a) of this subdivision. In order to ensure that such list of
 17 prohibited targeting techniques remains current, the division shall have
 18 the authority to issue regulations prohibiting the use of additional
 19 targeting techniques. The division shall conduct a review of targeting
 20 techniques no less than once every two years that shall assess techno-
 21 logical developments in digital advertising targeting techniques, evalu-
 22 ate the potential discriminatory impacts of new technological develop-

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD02499-02-6

 A. 4002--A 2

 1 ments and new potentially discriminatory uses of existing targeting
 2 techniques, and promulgate regulations to prevent the use of discrimina-
 3 tory and potentially discriminatory targeting techniques. Complaints
 4 alleging discriminatory practices by digital advertising platforms,
 5 including but not limited to, unlawful targeting techniques or the use
 6 of targeting techniques with discriminatory effect, shall be investi-
 7 gated and adjudicated pursuant to section two hundred ninety-seven of
 8 this article. The division shall report any preliminary findings to the
 9 office of the attorney general to determine if any practices constitute
 10 deceptive, unfair, or abusive practices under state consumer protection
 11 laws.
 12 (2) For the purposes of this subdivision, the following terms shall
 13 have the following meanings:
 14 (i) "Digital advertisement" means any communication delivered by elec-
 15 tronic means that is intended to be used for the purposes of marketing,
 16 solicitation, or dissemination of information related, directly or indi-
 17 rectly, to goods or services provided by the digital ad