New York S 9403: Relates to digital advertisements for insurance agents and brokers

Bill Text

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 Speaker Carl E. Heastie

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S09403 Summary:

BILL NOS09403A

&nbsp

SAME ASSAME AS A10611-A

&nbsp

SPONSORBAILEY

&nbsp

COSPNSR

&nbsp

MLTSPNSR

&nbsp

Amd §2122, Ins L

&nbsp

Provides that the requirement for advertisements referring to an insurer to include the insurer's full name and principal office shall not apply to digital advertisements.

Go to top S09403 Actions:

BILL NOS09403A

&nbsp

03/10/2026REFERRED TO INSURANCE

04/20/20261ST REPORT CAL.706

04/21/20262ND REPORT CAL.

04/22/2026ADVANCED TO THIRD READING 

05/19/2026AMENDED ON THIRD READING (T) 9403A

06/03/2026SUBSTITUTED BY A10611A

&nbspA10611 AMEND=A Woerner

&nbsp03/13/2026referred to insurance

&nbsp05/15/2026amend (t) and recommit to insurance

&nbsp05/15/2026print number 10611a

&nbsp05/20/2026reported referred to rules

&nbsp06/02/2026reported 

&nbsp06/02/2026rules report cal.367

&nbsp06/02/2026ordered to third reading rules cal.367

&nbsp06/02/2026passed assembly

&nbsp06/02/2026delivered to senate

&nbsp06/02/2026REFERRED TO RULES

&nbsp06/03/2026SUBSTITUTED FOR S9403A

&nbsp06/03/20263RD READING CAL.706

&nbsp06/03/2026PASSED SENATE

&nbsp06/03/2026RETURNED TO ASSEMBLY

Go to topS09403 Committee&nbspVotes:

Go to topS09403 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topS09403 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 9403--A
 Cal. No. 706

 IN SENATE

 March 10, 2026
 ___________

 Introduced by Sen. BAILEY -- read twice and ordered printed, and when
 printed to be committed to the Committee on Insurance -- reported
 favorably from said committee, ordered to first and second report,
 ordered to a third reading, amended and ordered reprinted, retaining
 its place in the order of third reading

 AN ACT to amend the insurance law, in relation to digital advertisements
 of insurance agents and brokers

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. Subsection (b) of section 2122 of the insurance law is
 2 amended to read as follows:
 3 (b) (1) Every agent of any insurer and every insurance broker shall,
 4 in all advertisements, public announcements, signs, pamphlets, circulars
 5 and cards, which refer to an insurer, set forth therein the name in full
 6 of the insurer referred to and the name of the city, town or village in
 7 which it has its principal office in the United States.
 8 (2) This subsection shall not apply to digital advertisements. For
 9 the purposes of this section, "digital advertisement" means any communi-
 10 cation delivered by electronic means, including but not limited to
 11 website, text, email or chat room, that is intended to be used for
 12 the purposes of marketing, solicitation, or dissemination of informa-
 13 tion related, directly or indirectly, to goods or services provided by
 14 the digital advertiser or a third party.
 15 § 2. This act shall take effect immediately.

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD15147-03-6

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