New York A 2584: Relates to bicycle and running events on public highways

Bill Text

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A02584 Summary:

BILL NOA02584A

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SAME ASSAME AS S00397-A

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SPONSORReyes

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COSPNSRKelles, Epstein, Jackson, Tapia, Santabarbara, Taylor, Simone, Rosenthal, Raga, Simon,
 Gonzalez-Rojas, Meeks, Burdick, Torres, Alvarez, Steck, Shimsky, Schiavoni, Buttenschon, Kassay,
 Gallagher, Magnarelli

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MLTSPNSR

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Amd §202-a, Ag & Mkts L; amd §350-a, Gen Bus L; amd §2599-b, Pub Health L

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Relates to false or misleading advertisements of food and food products; provides factors to determine whether an advertisement is false or misleading; provides for enforcement and a private right of action.

Go to top A02584 Actions:

BILL NOA02584A

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01/21/2025referred to agriculture

01/31/2025reference changed to consumer affairs and protection

01/07/2026referred to consumer affairs and protection

04/22/2026amend and recommit to consumer affairs and protection

04/22/2026print number 2584a

Go to topA02584 Committee&nbspVotes:

Go to topA02584 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topA02584 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 2584--A

 2025-2026 Regular Sessions

 IN ASSEMBLY

 January 21, 2025
 ___________

 Introduced by M. of A. REYES, KELLES, JACKSON, TAPIA, SANTABARBARA,
 TAYLOR, SIMONE, ROSENTHAL, RAGA, SIMON, GONZALEZ-ROJAS, MEEKS,
 BURDICK, TORRES, ALVAREZ, STECK, SHIMSKY, SCHIAVONI, BUTTENSCHON,
 KASSAY -- read once and referred to the Committee on Agriculture --
 recommitted to the Committee on Consumer Affairs and Protection in
 accordance with Assembly Rule 3, sec. 2 -- committee discharged, bill
 amended, ordered reprinted as amended and recommitted to said commit-
 tee

 AN ACT to amend the general business law, the agriculture and markets
 law, and the public health law, in relation to food and food product
 advertising

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. Legislative findings and intent. The legislature hereby
 2 finds that children are an inherently vulnerable population, and that
 3 marketing food and beverages high in saturated fatty acids, trans-fatty
 4 acids, and free sugars in a targeted and persistent manner to this group
 5 is inconsistent with this state's efforts to curb the disastrous health
 6 outcomes that follow the overconsumption of these products which include
 7 but are not limited to increased rates of malnutrition, undernutrition,
 8 micronutrient deficiencies, obesity, and other diet-related illnesses.
 9 Such marketing is inherently misleading, aggressive, and pervasive as
 10 children often lack the same ability to resist the rewarding cues
 11 presented in unhealthy food marketing as adults. New York has a strong
 12 and substantial interest in protecting our children from negative health
 13 consequences and remain aligned with the goals of the Convention on the
 14 Rights of the Child which ensures access to nutritious foods and freedom
 15 from exploitation of all kinds. Additionally, the power of the state is
 16 at its greatest when protecting the health and welfare of its citizens,
 17 especially those most vulnerable. Thus, the legislature finds that
 18 unfair and deceptive marketing targeted at children can mislead and

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD00461-08-6

 A. 2584--A 2

 1 manipulate children into lifelong habits, and that such unfair and
 2 deceptive advertising should be regulated accordingly.
 3 § 2. Section 350-a of the general business law is amended by adding a
 4 new subdivision 5 to read as follows:
 5 5. For purposes of this section, factors for determining whether an
 6 advertisement is false advertising shall include, but not be limited to,
 7 whether the advertisement is directed at a child as defined in section
 8 seventy-five-a of the domestic relations law, or a parent or guardian
 9 acting on a child's behalf. In determining whether an advertisement
 10 concerning a food or food product is directed at a child or a parent or
 11 guardian acting on a child's behalf, factors shall include, but not be
 12 limited to:
 13 (a) Subject matter;
 14 (b) Visual content;
 15 (c) Use of bright colors and