New York A 11335: Relates to restricting advertisements for alcoholic beverages

Bill Text

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A11335 Summary:

BILL NOA11335 

&nbsp

SAME ASSAME AS S05388

&nbsp

SPONSORRules (Shimsky)

&nbsp

COSPNSR

&nbsp

MLTSPNSR

&nbsp

Amd §17, add §107-b, ABC L

&nbsp

Restricts advertisements for alcoholic beverages; requires an alcoholism hotline number on each advertisement; requires the State Liquor Authority to promulgate rules that require licensees to implement responsible drinking programs that include comprehensive employee trainings on responding to circumstances in which individuals present signs of alcohol abuse or suffering from the disease of alcoholism and requirements for such licensee or permit holder to assess, prevent, and address alcohol abuse by users under the age of thirty.

Go to top A11335 Actions:

BILL NOA11335 

&nbsp

05/11/2026referred to economic development

Go to topA11335 Committee&nbspVotes:

Go to topA11335 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topA11335 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 11335

 IN ASSEMBLY

 May 11, 2026
 ___________

 Introduced by COMMITTEE ON RULES -- (at request of M. of A. Shimsky) --
 read once and referred to the Committee on Economic Development

 AN ACT to amend the alcoholic beverage control law, in relation to
 restricting advertisements for alcoholic beverages

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. Section 17 of the alcoholic beverage control law is amended
 2 by adding a new subdivision 10 to read as follows:
 3 10. To promulgate rules that require any holder of a license or permit
 4 issued pursuant to this chapter to implement responsible drinking
 5 programs that include comprehensive employee trainings on responding to
 6 circumstances in which individuals present signs of alcohol abuse or
 7 suffering from the disease of alcoholism and requirements for such
 8 licensee or permit holder to assess, prevent, and address alcohol abuse
 9 by users under the age of thirty. The authority shall establish a
 10 hotline or other method of communication that will allow any person to
 11 confidentially report information about prohibited conduct to the
 12 authority. The authority shall promulgate rules governing the investi-
 13 gation and resolution of a charge of any person purported to have
 14 engaged in prohibited conduct.
 15 § 2. Section 17 of the alcoholic beverage control law is amended by
 16 adding a new subdivision 15 to read as follows:
 17 15. To promulgate rules that require any holder of a license or permit
 18 issued pursuant to this chapter to implement responsible drinking
 19 programs that include comprehensive employee trainings on responding to
 20 circumstances in which individuals present signs of alcohol abuse or
 21 suffering from the disease of alcoholism and requirements for such
 22 licensee or permit holder to assess, prevent, and address alcohol abuse
 23 by users under the age of thirty. The authority shall establish a
 24 hotline or other method of communication that will allow any person to
 25 confidentially report information about prohibited conduct to the
 26 authority. The authority shall promulgate rules governing the investi-
 27 gation and resolution of a charge of any person purported to have
 28 engaged in prohibited conduct.

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD10079-01-5

 A. 11335 2

 1 § 3. The alcoholic beverage control law is amended by adding a new
 2 section 107-b to read as follows:
 3 § 107-b. Advertising restrictions. 1. As used in this section, the
 4 term "advertisement" shall mean any notice or communication to the
 5 public or any information concerning alcoholic beverages of a licensee
 6 or permit applicant through broadcasting, publication or any other means
 7 of dissemination, including electronic dissemination. Promotional activ-
 8 ities are considered advertisements for purposes of this section.
 9 2. No person shall directly or indirectly promote, offer or advertise
 10 any alcoholic beverage to persons located in New York state unless
 11 licensed pursuant to this chapter.
 12 3. Advertising shall be based upon fact, and shall not be false,
 13 deceptive or mislea