New York S 8874: Relates to the use of artificial intelligence in customer services

Bill Text

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S08874 Summary:

BILL NOS08874 

&nbsp

SAME ASNo Same As

&nbsp

SPONSORRHOADS

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COSPNSR

&nbsp

MLTSPNSR

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Add §399-m-1, Gen Bus L

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Requires disclosure of the use of artificial intelligence in customer services at the point of interaction with the customer; defines terms.

Go to top S08874 Actions:

BILL NOS08874 

&nbsp

01/13/2026REFERRED TO INTERNET AND TECHNOLOGY

Go to topS08874 Committee&nbspVotes:

Go to topS08874 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topS08874 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 8874

 IN SENATE

 January 13, 2026
 ___________

 Introduced by Sen. RHOADS -- read twice and ordered printed, and when
 printed to be committed to the Committee on Internet and Technology

 AN ACT to amend the general business law, in relation to certain disclo-
 sures for use of artificial intelligence

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. The general business law is amended by adding a new section
 2 399-m-1 to read as follows:
 3 § 399-m-1. Disclosures in use of artificial intelligence in customer
 4 services. 1. For the purposes of this section, the following terms shall
 5 have the following meanings:
 6 (a) "Artificial intelligence" or "AI" means systems that are computer
 7 programs that can perform tasks that usually require human intelligence,
 8 such as understanding natural language, recognizing images, making deci-
 9 sions, and learning from data.
 10 (b) "Point of interaction" means where a customer first encounters
 11 artificial intelligence, including, but not limited to, a chat window,
 12 chatbot, website footer, or email.
 13 2. Any person, firm, partnership, association or corporation or agent
 14 or employee thereof shall disclose the use of artificial intelligence to
 15 influence customer interaction, including but not limited to: automated
 16 customer support; personalized ad targeting; product eligibility deci-
 17 sions; and AI-driven hiring tools.
 18 3. Such disclosure shall be placed at the point of interaction with
 19 the customer, accompanied by a clear and conspicuous, in not less than
 20 twelve point bold faced type, plain-English description of the AI's
 21 role, with instructions on how to access human assistance, if applica-
 22 ble.
 23 § 2. This act shall take effect on the one hundred twentieth day after
 24 it shall have become a law.

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD13490-01-5

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