New York S 3543: Requires grocery stores that offer digital coupons automatically apply such coupons for senior citizens

Status: REFERRED TO CONSUMER PROTECTION (as of 2026-01-07)

State: New York · Session: 2025-2026 · Bill: S 3543

Sponsors: George Borrello, Nathalia Fernandez, Peter Oberacker

Bill Text

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S03543 Summary:

BILL NOS03543 

&nbsp

SAME ASNo Same As

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SPONSORBORRELLO

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COSPNSRFERNANDEZ, OBERACKER

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MLTSPNSR

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Add §396-ccc, Gen Bus L

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Requires grocery stores that offer digital coupons automatically apply such coupons for senior citizens and loyalty or rewards program members.

Go to top S03543 Actions:

BILL NOS03543 

&nbsp

01/28/2025REFERRED TO CONSUMER PROTECTION

01/07/2026REFERRED TO CONSUMER PROTECTION

Go to topS03543 Committee&nbspVotes:

Go to topS03543 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topS03543 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 3543

 2025-2026 Regular Sessions

 IN SENATE

 January 28, 2025
 ___________

 Introduced by Sens. BORRELLO, FERNANDEZ -- read twice and ordered print-
 ed, and when printed to be committed to the Committee on Consumer
 Protection

 AN ACT to amend the general business law, in relation to requiring
 grocery stores that offer digital coupons automatically apply such
 coupons for senior citizens and loyalty or rewards program members

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. The general business law is amended by adding a new section
 2 396-ccc to read as follows:
 3 § 396-ccc. Digital coupons in grocery stores. 1. For the purposes of
 4 this section, the following terms shall have the following meanings:
 5 (a) "Digital coupon" means any coupon offered by a grocery store in an
 6 electronic format through its website or mobile application, including,
 7 but not limited to, digital coupons offered pursuant to a loyalty or
 8 rewards program.
 9 (b) "Grocery store" shall have the same meaning as such term is
 10 defined in subdivision thirteen of section three of the alcoholic bever-
 11 age control law.
 12 (c) "Loyalty or rewards program" means any system, program, contract,
 13 or agreement offered by a grocery store that provides benefits to
 14 returning customers.
 15 (d) "Senior citizen" means any person age sixty-five or older.
 16 2. Any grocery store that offers digital coupons shall, at the point
 17 of sale, automatically apply any such digital coupons which apply to a
 18 specific product being purchased at the register for senior citizens and
 19 members of a loyalty or rewards program.
 20 § 2. This act shall take effect on the ninetieth day after it shall
 21 have become a law.

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD08070-01-5

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