New York S 6644: Provides for remedies for trademark dilution

Bill Text

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S06644 Summary:

BILL NOS06644 

&nbsp

SAME ASSAME AS A07718

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SPONSORSANDERS

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COSPNSR

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MLTSPNSR

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Amd §360-l, Gen Bus L

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Provides for remedies for trademark dilution; allows the court, in its discretion, to enter judgment for an amount of three times such profits and damages and/or reasonable attorneys' fees of the prevailing party.

Go to top S06644 Actions:

BILL NOS06644 

&nbsp

03/19/2025REFERRED TO CONSUMER PROTECTION

01/07/2026REFERRED TO CONSUMER PROTECTION

Go to topS06644 Committee&nbspVotes:

Go to topS06644 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topS06644 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 6644

 2025-2026 Regular Sessions

 IN SENATE

 March 19, 2025
 ___________

 Introduced by Sen. SANDERS -- read twice and ordered printed, and when
 printed to be committed to the Committee on Consumer Protection

 AN ACT to amend the general business law, in relation to remedies for
 dilution

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. Section 360-l of the general business law, as added by
 2 chapter 319 of the laws of 1996, is amended to read as follows:
 3 § 360-l. Injury to business reputation; dilution. Likelihood of injury
 4 to business reputation or of dilution of the distinctive quality of a
 5 mark or trade name shall be a ground for injunctive relief in cases of
 6 infringement of a mark registered or not registered or in cases of
 7 unfair competition, notwithstanding the absence of competition between
 8 the parties or the absence of confusion as to the source of goods or
 9 services. The court, in its discretion, may enter judgment for an amount
 10 three times such profits and damages and/or reasonable attorneys' fees
 11 of the prevailing party.
 12 § 2. This act shall take effect immediately.

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD10009-01-5

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