New York S 2469: Establishes the office of ethnic and community media

Bill Text

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S02469 Summary:

BILL NOS02469 

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SAME ASSAME AS A03510

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SPONSORPARKER

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COSPNSR

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MLTSPNSR

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Add §170-i, Exec L

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Establishes the office of ethnic and community media; provides duties of the executive director; requires each state agency to seek to direct at least fifty percent of its total spending on advertising to ethnic and community media outlets.

Go to top S02469 Actions:

BILL NOS02469 

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01/21/2025REFERRED TO FINANCE

01/07/2026REFERRED TO FINANCE

Go to topS02469 Committee&nbspVotes:

Go to topS02469 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topS02469 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 2469

 2025-2026 Regular Sessions

 IN SENATE

 January 21, 2025
 ___________

 Introduced by Sen. PARKER -- read twice and ordered printed, and when
 printed to be committed to the Committee on Finance

 AN ACT to amend the executive law, in relation to establishing the
 office of ethnic and community media

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. The executive law is amended by adding a new section 170-i
 2 to read as follows:
 3 § 170-i. Office of ethnic and community media. 1. For the purposes of
 4 this section, the following terms shall have the following meanings:
 5 (a) "ethnic and community media outlet" means any media outlet that:
 6 (i) serves particular communities of people based on native language,
 7 race, color, gender, national origin, ethnicity, religion, sexual orien-
 8 tation, disability or immigrant status;
 9 (ii) targets a discrete neighborhood, geographic region or population
 10 within the state rather than the state as a whole; or
 11 (iii) falls within a specifically tailored subject matter, as deter-
 12 mined by the executive director;
 13 (b) "executive director" means the executive director of ethnic and
 14 community media;
 15 (c) "media outlet" means a publication that provides news or other
 16 media content through print or digital means, and any television or
 17 radio outlet; and
 18 (d) "state agency" means:
 19 (i) any agency the head of which is appointed by the governor; and
 20 (ii) any agency headed by a board, commission or other multi-member
 21 body, the majority of the membership of which is appointed by the gover-
 22 nor.
 23 2. (a) There shall be an office of ethnic and community media. Such
 24 office shall be headed by an executive director of ethnic and community
 25 media who shall be appointed by the governor.

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD03383-01-5

 S. 2469 2

 1 (b) The executive director shall have the power and duty to perform
 2 the following functions related to ethnic and community media:
 3 (i) advise and assist the governor in coordinating the communication
 4 of government-related information to the public;
 5 (ii) facilitate communication between state agencies to assist such
 6 agencies in delivering consistent information via community and ethnic
 7 media outlets to the public;
 8 (iii) monitor state agencies' distribution of advertising resources in
 9 accordance with this section;
 10 (iv) develop and maintain a list of ethnic and community media outlets
 11 for state agencies to use at their discretion. The executive director
 12 shall publish guidelines setting forth a process for the development of
 13 such list;
 14 (v) create forms for requests for waivers pursuant to this section;
 15 (vi) during the calendar year beginning January first, two thousand
 16 twenty-six and at least once each year thereafter, prepare and submit to
 17 the governor, the temporary president of the senate and the speaker of
 18 the assembly a report on the annual advertising for the preceding fiscal
 19 year of each state agency, and with respect to each such entity, such
 20 report shall include, but need not be limited to, the total amount paid
 21 by each entity to media outlets for advertising and the total amount
 22 each entity paid to ethnic and community media outlets for advertising.
 23 With respect to state agencies, such report shall include any waivers
 24 issued pursuant to this section. State