Florida SB 446: Citizen Review Boards

Bill Text

446 
Large-scale County Destination Marketing Organizations 
2025-11-12T03:19:41Z 
Defining the term “large-scale county destination marketing organization”; requiring large-scale county destination marketing organizations to register with the Department of State; requiring a one-to-one match of private to public contributions to fund large-scale county destination marketing organizations, etc. 
Original Filed Version 
2026 
S 
2026-07-01T00:00:00Z 
GB 
General Bill 
__ 

 Florida Senate - 2026 SB 446 

 By Senator Smith 

 17-00069-26 2026446__ 
 1 A bill to be entitled 
 2 An act relating to large-scale county destination 
 3 marketing organizations; creating s. 288.12267, F.S.; 
 4 defining the term “large-scale county destination 
 5 marketing organization”; requiring large-scale county 
 6 destination marketing organizations to register with 
 7 the Department of State; requiring the department to 
 8 maintain a list of large-scale county destination 
 9 marketing organizations on its website; requiring a 
 10 one-to-one match of private to public contributions to 
 11 fund large-scale county destination marketing 
 12 organizations; providing sources and exclusions of 
 13 public and private contribution funding; requiring a 
 14 large-scale county destination marketing organization 
 15 to revert all unmatched public contributions to the 
 16 corresponding counties or municipalities with which 
 17 the large-scale county destination marketing 
 18 organization is contracted by a certain date each 
 19 year; providing an effective date. 
 20 
 21 Be It Enacted by the Legislature of the State of Florida: 
 22 
 23 Section 1. Section 288.12267, Florida Statutes, is created 
 24 to read: 
 25 288.12267 Large-scale county destination marketing 
 26 organizations.— 
 27 (1) DEFINITION.—For purposes of this section, the term 
 28 “large-scale county destination marketing organization” has the 
 29 same meaning as the term “county destination marketing 
 30 organization” as defined in s. 288.005, but refers only to such 
 31 organizations or agencies with an annual operating budget of $5 
 32 million or more. 
 33 (2) REGISTRATION.—A large-scale county destination 
 34 marketing organization must register with the Department of 
 35 State, and the department shall maintain a directory on its 
 36 website of all large-scale county destination marketing 
 37 organizations operating in this state. 
 38 (3) MATCHING REQUIREMENTS.—A one-to-one match is required 
 39 of private to public contributions to a large-scale county 
 40 destination marketing organization. Public contributions include 
 41 all state and local appropriations to a large-scale county 
 42 destination marketing organization. 
 43 (a) For purposes of calculating the required one-to-one 
 44 match, a large-scale county destination marketing organization 
 45 shall receive matching private contributions in one of four 
 46 private match categories. The large-scale county destination 
 47 marketing organization shall maintain documentation of such 
 48 categorized contributions on file and make such documentation 
 49 available for inspection upon reasonable notice during its 
 50 regular business hours. The private match categories are: 
 51 1. Direct cash contributions from private sources, which 
 52 include, but are not limited to, cash derived from strategic 
 53 alliances, contributions of stocks and bonds, and partnership 
 54 contributions. 
 55 2. Fees for services, which include, but are not limited 
 56 to, event participation, research, and brochure placement. 
 57 3. Cooperative advertising, which is limited to partner 
 58 expenditures for paid media placement, partner expenditures for 
 59 collateral material distribution, and the actual market value of 
 60 contributed productions, broadcast air time, and print space. 
 61 4. In-kind contributions, which are limited to the actual 
 62 market value of promotional contributions of partner-supplied 
 63 benefits to target audiences and the actual market value of 
 64 nonpartner-supplied air time or print space contributed for the 
 65 broadcasting or printing of such promotions that would otherwise 
 66 require tourist promotion expenditures by a large-scale county 
 67 destination marketing organization for advertising, air travel, 
 68 rental car fees, hotel rooms, RV or campsite space rental, 
 69 onsite guest services, and admission tickets. The net value of 
 70 air time or print space, if any, is deemed to be the actual 
 71 market value of the air time or print space, based on an average 
 72 of actual unit prices paid contemporaneously for comparable 
 73 times or spaces, less the value of increased ratings or other 
 74 benefits realized by the media outlet as a result of the 
 75 promotion. 
 76 
 77 Contributions from a governmental entity or from an entity that 
 78 received more than 50 percent of its revenue in the previous 
 79 fiscal year from public sources, includin