New York A 606: Relates to requiring advertisements to disclose the use of a synthetic performer

Bill Text

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A00606 Summary:

BILL NOA00606B

&nbsp

SAME ASSAME AS S01228-C

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SPONSORRosenthal

&nbsp

COSPNSRGlick, Levenberg, Shimsky, Simon, Zaccaro, Santabarbara, Bronson

&nbsp

MLTSPNSR

&nbsp

Amd 396-b, Gen Bus L

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Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.

Go to top A00606 Actions:

BILL NOA00606B

&nbsp

01/08/2025referred to consumer affairs and protection

04/03/2025amend and recommit to consumer affairs and protection

04/03/2025print number 606a

04/28/2025reported referred to codes

05/06/2025reported 

05/08/2025advanced to third reading cal.121

05/21/2025amended on third reading 606b

01/07/2026ordered to third reading cal.19

01/12/2026committed to consumer affairs and protection

01/12/2026enacting clause stricken

Go to topA00606 Committee&nbspVotes:

Committee:CONSUMER AFFAIRS AND PROTECTION Chair:Rozic 
DATE:04/28/2025AYE/NAY:14/0 Action: Favorable refer to committee Codes RozicAyeMikulinAye

FallAyeMillerAye

GallagherAyeBlumencranzAye

RajkumarAyeDursoAye

ForrestAyeBolognaAye

BoresAye

LeeAye

AlvarezExcused

CunninghamAye

TorresExcused

CarrollAye

Committee:CODES Chair:Dinowitz 
DATE:05/06/2025AYE/NAY:22/0 Action: Favorable DinowitzAyeMorinelloAye

CookAyeReillyAye

LavineAyeMikulinAye

WeprinAyeTannousisAye

HevesiAyeAngelinoAye

SeawrightAyeMolitorAye

RosenthalAye

WalkerAye

VanelAye

CruzAye

EpsteinAye

BoresAye

ReyesAye

CunninghamAye

RomeroAye

AlvarezAye

Go to topA00606 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topA00606 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 606--B
 Cal. No. 121

 2025-2026 Regular Sessions

 IN ASSEMBLY

 (Prefiled)

 January 8, 2025
 ___________

 Introduced by M. of A. ROSENTHAL, GLICK, LEVENBERG, SHIMSKY, SIMON,
 ZACCARO, SANTABARBARA, BRONSON -- read once and referred to the
 Committee on Consumer Affairs and Protection -- committee discharged,
 bill amended, ordered reprinted as amended and recommitted to said
 committee -- reported and referred to the Committee on Codes --
 reported from committee, advanced to a third reading, amended and
 ordered reprinted, retaining its place on the order of third reading

 AN ACT to amend the general business law, in relation to requiring
 advertisements to disclose the use of a synthetic performer

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. Section 396-b of the general business law, as added by
 2 chapter 1031 of the laws of 1965, is amended to read as follows:
 3 § 396-b. Advertisements. 1. For the purposes of this section, the
 4 following terms shall have the following meanings:
 5 (a) "Artificial intelligence", "artificial intelligence technology",
 6 or "AI" means a machine-based system that can, for a given set of
 7 human-defined objectives, make predictions, recommendations, or deci-
 8 sions influencing real or virtual environments, and that uses machine-
 9 and human-based inputs to perceive real and virtual environments,
 10 abstract such perceptions into models through analysis in an automated
 11 manner, and use model inference to formulate options for information or
 12 action.
 13 (b) "Generative artificial intelligence" means a class of artificial
 14 intelligence models that are self-supervised and emulate the structure
 15 and characteristics of input data to generate derived synthetic content,
 16 including, but not limited to, images, videos, audio, text, and other
 17 digital content.
 18 (c) "Synthetic performer" means a digitally created asset created,
 19 reproduced, or modified by computer, using generative artificial intel-

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD00785-11-5

 A. 606--B 2

 1 ligence or a software algorithm, that is intended to create the
 2 impression that the asset is engaging in an audio, audiovisual, and/or
 3 visual performance of a human performer who is not recognizable as any
 4 identifiable natural performer.
 5 2. Any person, firm, corporation or association, or agent or employee
 6 thereof, hereinafter called person, who, being engage