Illinois HB 4457: INC TX-R AND D CREDIT

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104TH GENERAL ASSEMBLY 
State of Illinois 
2025 and 2026
HB4457

Introduced 1/20/2026, by Rep. Amy Briel 

SYNOPSIS AS INTRODUCED:

New Act

815 ILCS 505/2MMMM new

 Creates the Gender Pricing Equity Act. Provides that a person, firm, partnership, company, corporation, or business shall not charge a different price for any goods that are substantially similar if those goods are priced differently based on the gender of the individuals for whom the goods are marketed and intended. Provides that a violation of any of the provisions of the Act is an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change.

LRB104 16461 SPS 29854 b

A BILL FOR

HB4457LRB104 16461 SPS 29854 b

1 AN ACT concerning business.

2 Be it enacted by the People of the State of Illinois, 

3represented in the General Assembly:

4 Section 1. Short title. This Act may be cited as the Gender 

5Pricing Equity Act.

6 Section 5. Definitions. As used in this Act:

7 "Business" means any business acting in this State that 

8sells goods to any individual or entity, including, but not 

9limited to, retailers, suppliers, manufacturers, and 

10distributors.

11 "Goods" means any consumer products used, bought, or 

12rendered primarily for personal, family, or household 

13purposes.

14 "Substantially similar" means different goods that exhibit 

15all of the following characteristics:

16 (1) no substantial differences in the materials used 

17 in production;

18 (2) the intended use is similar;

19 (3) the functional design and features are similar; 

20 and

21 (4) the brand is the same or both brands are owned by 

22 the same individual or entity.