New York A 9594: Establishes a small business content creator matching pilot program

Bill Text

Bill Search and Legislative Information | New York State Assembly 

• 

• 

• 

• 

• 

• 

• 

• 

 Skip to main content 

 New York State Assembly

 Speaker Carl E. Heastie

 --> 
 --> 

 --> 

• 
 Assembly Members 

• 
 Legislative Info 

• 
 Public Hearings 

• 
 Speaker's Press 

• 
 Assembly Reports 

• 
 Committees & More 

• Bill Search Home
• Laws
• Legislative Calendar
• Public Hearing Schedule
• Assembly Calendars
• Assembly Committee Agenda 

 Javascript must be enabled to properly view this page. 

 Bill No.: 

• Summary 
• Actions 
• Committee&nbspVotes 
• Floor&nbspVotes 
• Memo 
• Text 
• LFIN 
• Chamber&nbspVideo/Transcript 
A09594 Summary:

BILL NOA09594 

&nbsp

SAME ASSAME AS S09518

&nbsp

SPONSORCunningham

&nbsp

COSPNSR

&nbsp

MLTSPNSR

&nbsp

Add §139-a, Ec Dev L

&nbsp

Establishes a small business content creator matching pilot program; provides that the division of small business shall establish a pilot program to match small businesses that are looking for support with marketing and advertisement with content creators who can use their social media platforms to bring attention to the small businesses they are matched with.

Go to top A09594 Actions:

BILL NOA09594 

&nbsp

01/21/2026referred to small business

Go to topA09594 Committee&nbspVotes:

Go to topA09594 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topA09594 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 9594

 IN ASSEMBLY

 January 21, 2026
 ___________

 Introduced by M. of A. CUNNINGHAM -- read once and referred to the
 Committee on Small Business

 AN ACT to amend the economic development law, in relation to establish-
 ing a small business content creator matching pilot program; and
 providing for the repeal of such provisions upon the expiration there-
 of

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. The economic development law is amended by adding a new
 2 section 139-a to read as follows:
 3 § 139-a. Small business content creator matching pilot program. 1.
 4 For the purposes of this section, the following terms shall have the
 5 following meanings:
 6 (a) "content creator" means a person who creates material to be shared
 7 publicly on a social media platform; and
 8 (b) "small business" means a retail establishment that has annual
 9 gross revenues of less than five million dollars and employs twenty-five
 10 or fewer employees. For purposes of determining whether an entity quali-
 11 fies as a small business, the revenues of any parent entity, any subsid-
 12 iary entities, and any entities owned or controlled by a common parent
 13 entity shall be aggregated.
 14 2. (a) The division shall establish a pilot program to match small
 15 businesses that are looking for support with marketing and advertisement
 16 with content creators who can use their social media platforms to bring
 17 attention to the small businesses they are matched with.
 18 (b) The division shall engage in public outreach to assess the amount
 19 of interest content creators and small businesses have in participating
 20 in the program and shall post explanatory information about the program
 21 on the division's website.
 22 3. (a) The division shall develop an application for small business
 23 enrollment in the pilot program established pursuant to subdivision two
 24 of this section. Such application shall require small businesses wishing
 25 to enroll in such program to submit the following information to the
 26 division:

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD14036-01-5

 A. 9594 2

 1 (i) the name of the small business;
 2 (ii) the address of the small business;
 3 (iii) the name, telephone number, and e-mail address of an individual
 4 associated with the small business who will serve as a point of contact
 5 for purposes of such program;
 6 (iv) the preferred method of communication;
 7 (v) the hours of operation of the small business;
 8 (vi) a general description of the small business, including type of
 9 goods and products sold or services provided;
 10 (vii) consent to share relevant business revenue and other information
 11 to assist the division in determining program eligibility and assessing
 12 the impact of the program; and
 13 (viii) any other information deemed relevant by the division.
 14 (b) The division shall develop an application for content creator
 15 enrollment in the pilot program established pursuant to subdivision two
 16 of this section. Such application shall require content creators wishing
 17 to enroll in such program to submit the following information to the
 18 division:
 19 (i) name;
 20 (ii) address, telephone number, and e-mail address;
 21 (iii) social media platforms that the content creator posts publicly
 22 on;
 23 (iv) links to social medi