New York S 9365: Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price

Bill Text

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S09365 Summary:

BILL NOS09365 

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SAME ASSAME AS A10069

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SPONSORMAY

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COSPNSRKAVANAGH, SUTTON

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MLTSPNSR

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Amd §350-a, Gen Bus L

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Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price.

Go to top S09365 Actions:

BILL NOS09365 

&nbsp

03/05/2026REFERRED TO CONSUMER PROTECTION

04/28/20261ST REPORT CAL.838

04/29/20262ND REPORT CAL.

05/04/2026ADVANCED TO THIRD READING 

06/05/2026COMMITTED TO RULES

Go to topS09365 Committee&nbspVotes:

Go to topS09365 Floor&nbspVotes:

There are no Assembly votes for this bill in this legislative session.

Go to topS09365 Text:

 STATE OF NEW YORK
 ________________________________________________________________________

 9365

 IN SENATE

 March 5, 2026
 ___________

 Introduced by Sen. MAY -- read twice and ordered printed, and when
 printed to be committed to the Committee on Consumer Protection

 AN ACT to amend the general business law, in relation to requiring
 advertisements of a discounted price of a good or service have such
 price be actually discounted from a bona fide regular price

 The People of the State of New York, represented in Senate and Assem-
 bly, do enact as follows:

 1 Section 1. Section 350-a of the general business law is amended by
 2 adding a new subdivision 5 to read as follows:
 3 5. (a) For the purposes of this subdivision, the term:
 4 (i) "discounted price" shall mean any price offered to consumers on a
 5 temporary or conditional basis which is a reduction in such price.
 6 (ii) "bona fide regular price" shall mean an actual price at which the
 7 good or service was openly offered and available to be purchased at for
 8 a reasonably substantial period.
 9 (b) (i) It shall constitute false advertising to display or announce,
 10 in print or broadcast advertising, that the price of a good or service
 11 is a discounted price unless such discounted price is a reduction in
 12 price when compared to the bona fide regular price of such good or
 13 service.
 14 (ii) It shall constitute false advertising to display or announce, in
 15 print or broadcast advertising, the amount, in dollars or percent, a
 16 price of a good or service has been reduced to be a discounted price
 17 unless such amount is calculated based on the bona fide regular price of
 18 such good or service.
 19 (iii) It shall constitute false advertising to display or announce, in
 20 print or broadcast advertising, the price of a good or service prior to
 21 being reduced to be a discounted price unless such price prior to being
 22 reduced is the bona fide regular price of such good or service.
 23 (c) This subdivision shall not apply to any price advertised as part
 24 of a "clearance sale", "liquidation sale", "discontinued product sale",
 25 or any other advertising or designation by any other expression or char-
 26 acterization similar to any such terms.
 27 § 2. This act shall take effect on the thirtieth day after it shall
 28 have become a law.

 EXPLANATION--Matter in italics (underscored) is new; matter in brackets
 [ ] is old law to be omitted.
 LBD14630-01-6

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