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 Bill Text - SB-354 Insurance Information and Privacy Protection Act.

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 |Add To My Favorites |Track Bill | Version: 06/26/26 - Amended Assembly
 06/11/26 - Amended Assembly
 05/27/26 - Amended Assembly
 04/15/26 - Amended Assembly
 05/23/25 - Amended Senate
 05/01/25 - Amended Senate
 04/03/25 - Amended Senate
 03/18/25 - Amended Senate
 02/12/25 - Introduced

 SB-354 Insurance Information and Privacy Protection Act.(2025-2026)

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 Date Published: 06/26/2026 09:00 PM

SB354:v91#DOCUMENTBill Start

 Amended
 IN 
 Assembly
 June 26, 2026

 Amended
 IN 
 Assembly
 June 11, 2026

 Amended
 IN 
 Assembly
 May 27, 2026

 Amended
 IN 
 Assembly
 April 15, 2026

 Amended
 IN 
 Senate
 May 23, 2025

 Amended
 IN 
 Senate
 May 01, 2025

 Amended
 IN 
 Senate
 April 03, 2025

 Amended
 IN 
 Senate
 March 18, 2025

 CALIFORNIA LEGISLATURE—
 2025–2026 REGULAR SESSION

 Senate Bill

No. 354

Introduced by Senator Limón

February 12, 2025

An act to amend Sections 791, 791.01, 791.02, 791.03, 791.04, 791.045, 791.05, 791.06, 791.07, 791.08, 791.09, 791.10, 791.11, 791.12, 791.14, 791.15, 791.16, 791.17, 791.18, 791.19, 791.20, 791.21, 791.22, and 791.29 of, to add Sections 791.046, 791.099, 791.24, 791.32, 791.33, 791.34, 791.35, 791.36, 791.37, 791.38, 791.39, and 791.40 to, to repeal Section 791.23 of, and to repeal and add Section 791.13 of, the Insurance Code, relating to insurance. 

LEGISLATIVE COUNSEL'S DIGEST

SB 354, as amended, Limón.
 Insurance Information and Privacy Protection Act.

The California Consumer Privacy Act of 2018 (CCPA) grants to a consumer various rights with respect to personal information that is collected by a business, including the right to request that a business delete personal information about the consumer that the business has collected from the consumer. The California Privacy Rights Act of 2020, an initiative measure approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA. Existing law, the Insurance Information and Privacy Protection Act, establishes privacy standards for the collection, use, and disclosure of information gathered in connection with insurance transactions by insurance institutions, agents, and insurance-support organizations. The Insurance Information and Privacy Protection Act imposes various monetary penalties for violations of the act and
 makes a person who knowingly and willfully obtains information about an individual from an insurance institution, agent, or insurance-support organization under false pretenses guilty of a misdemeanor.

This bill would revise the Insurance Information and Privacy Protection Act to establish new standards for the collection, processing, retaining, or sharing of consumers’ personal information by insurance licensees, surplus line insurers, reinsurers, and third-party service providers. The bill would authorize processing or sharing of a consumer’s personal information for specified purposes, including sharing in connection with an insurance transaction. The bill would require a licensee, surplus line insurer, reinsurer, or third-party service provider to
 provide a clear and conspicuous privacy notice presented as a standalone document that includes specified information to a consumer within a specified period of time, and would prohibit the processing sharing of a consumer’s personal information unless it is reasonably necessary and proportionate to achieve specified purposes related to an insurance transaction or another purpose that is fully disclosed to the consumer and to which the consumer has consented. The bill would also require a licensee to provide a privacy rights notice, as specified, to each consumer with whom the licensee has an ongoing business relationship. The bill would require a licensee, surplus line insurer, reinsurer, or third-party service provider to obtain a consumer’s consent to take specified actions, and would set forth the means by which
 consent is obtained. The bill would authorize a licensee, surplus line insurer, or reinsurer to retain personal information, as specified, and would require a licensee, surplus line insurer, or reinsurer to develop a written records retention policy and schedule. The bill would require a licensee, surplus line insurer, or reinsurer to provide specified information to a consumer if it makes an adverse underwriting deci