New Jersey S 3319: Provides corporation business tax credit to long-term care facilities that pay for the training and certification of certified nurse aide.

Bill Text

S3319 

SENATE, No. 3319 

STATE OF NEW JERSEY

222nd LEGISLATURE

� 

INTRODUCED FEBRUARY 5, 2026

Sponsored by:

Senator� SHIRLEY K. TURNER

District 15 (Hunterdon and Mercer)

SYNOPSIS

���� Provides certain deceptive practices in advertising 
of pregnancy-related services violate the consumer fraud act. 

CURRENT VERSION OF TEXT 

���� As introduced.

�� 

An Act concerning certain deceptive practices in the 
advertising of pregnancy-related services and supplementing P.L.1960, c.39 
(C.56:8-1).

���� Be It 
Enacted by the Senate and General Assembly of 
the State of New Jersey:

���� 1.� As used in this act:

���� �Crisis pregnancy center� 
means a facility administered by a nonprofit organization that provides a 
client with peer-related counseling services related to pregnancy and childbirth, 
including, but not limited to, referrals to non-medical services, child�rearing 
resources, and adoption services, but does not provide referrals to abortion or 
other pregnancy-related services.� A crisis pregnancy center shall include a 
facility that presents the appearance of a licensed health care facility by: 
requiring staff or volunteers to wear medical attire or uniforms and to collect 
from a client identifiable health information, as defined in 45 C.F.R. s.160.103; 
having one or more examination rooms or semi-private rooms or areas containing 
medical supplies or medical instruments; or sharing physical space with a 
physician�s office or a licensed health care facility.� A crisis pregnancy 
center shall not include an ambulatory care facility, a licensed health care 
facility, or a birthing facility that provides family planning services and 
prenatal care.

���� �Pregnancy�related services� 
means any medical services or health care counseling services related to 
pregnancy or pregnancy prevention, including, but not limited to, ultrasound or 
sonogram evaluations, pregnancy testing, prenatal care, and education and 
counseling on contraception and unplanned pregnancy options.

���� 2.� a.� It shall be an 
unlawful practice for a crisis pregnancy center to:

���� (1) make, publish, 
disseminate, circulate, or place before the public, or cause, directly or 
indirectly, to be made, published, disseminated, circulated, or placed before 
the public, in a newspaper, magazine, or other publication, or in the form of a 
notice, circular, pamphlet, letter, or poster, or over any radio station, or 
via the Internet, or in any other way, an advertisement, announcement, or 
statement containing any assertion, representation, or statement with respect 
to pregnancy-related services or the provision of pregnancy-related services 
which is untrue, deceptive, or misleading; or

���� (2) make false or misleading 
statements about, or misrepresent the center�s intent to provide, 
pregnancy-related services.

���� b.� A crisis pregnancy center 
that violates the provisions of subsection a. of this section shall be subject 
to all remedies and penalties available pursuant to P.L.1960, c.39 (C.56:8-1 et 
seq.).

���� 3.� In addition to powers 
exercised by the Attorney General pursuant to the provisions of section 8 of 
P.L.1960, c.39 (C.56:8-8) or any other law, when it shall appear to the 
Attorney General that a crisis pregnancy center is about to engage in, is 
continuing to engage in, or has engaged in conduct which is in violation of section 
2 of this act, or when it is in the public interest, the Attorney General shall 
have the authority to seek and obtain in summary action in the Superior Court 
an injunction prohibiting the crisis pregnancy center from advertising or providing 
peer-related counseling services, and may seek and obtain a court order 
requiring the crisis pregnancy center to take whatever remedial steps the court 
deems necessary to correct the adverse effects of the center�s untrue, 
deceptive, false, or misleading advertising or statements on any client seeking 
pregnancy-related services.

���� 4.� This act shall take effect 
immediately.

STATEMENT

���� This bill provides that it is 
an unlawful practice under the consumer fraud act, P.L.1960, c.39 (C.56:8-1 et 
seq.), for a crisis pregnancy center to: (1) make, publish, disseminate, 
circulate, or place before the public, or cause, directly or indirectly, to be 
made, published, disseminated, circulated, or placed before the public, in a 
newspaper, magazine, or other publication, or in the form of a notice, 
circular, pamphlet, letter, or poster, or over any radio station, or via the 
Internet, or in any other way, an advertisement, announcement or statement 
containing any assertion, representation, or statement with respect to 
pregnancy-related services or the provision of pregnancy-related services which 
is untrue, deceptive, or misleading; or (2) make false or misleading statements 
about, or misrepresent the center�s intent to provide, pregnancy-related 
services.

���� As defined in the bill, 
�crisis pregnancy center� means a